Guggenheim Bilbao
About Totally Spain

About Totally Spain Travel

Arriaga Theatre Bilbao




Totally Spain is a licensed and bonded Spanish Travel Agency and one of the leading specialist inbound Spain travel companies.  TOTALLY SPAIN was established in 2000 and our license number, issued by the Spanish Government, is CIE2180.  Totally Spain is registered with the Spanish Tourist Boards in all of the countries in which we promote and receive clients from including the USA, Canada, Britain, Ireland, Asia and Australasia.

Since 2000 we have assisted thousands of satisfied clients in discovering the authentic and fascinating country of Spain.  The trip requests we have received and the itineraries we have planned have been and continue to be unique, exciting and always varied.    

"You were superb in your responsivness and flexibility.....You really made for a great vacation and lasting memories."

Rick Caro, business owner, New York MORE CONSUMER REVIEWS


 USA: 1-888-717-4514   UK: 0871-666-0214  SPAIN: +34-942-637-358 OPENING TIMES






Ken Baldwin - Founder & Managing Director

Ken, who was born in Lagos Nigeria and raised in Ireland, has worked in the travel industry since 1989.  He has held a variety of senior management roles at established and highly respected travel companies including Insight Vacations in Sydney Australia, TNT Vacations in Boston, Massachusetts and the Abbey Travel Group both in Britain and the USA.

Kenīs passion for Spain was ignited in the early 90īs when he met Belen, now his wife, and she introduced him to her native Basque Country and Northern Spain.  "I was hooked on what I call īthe real Spainī from my very first visit to the Basque Country in 1993. I knew then that I wanted to live and work here.  It was such an exciting country.  Iīll never forget my first time at the fiestas in Pamplona or delving into San Sebastianīs old quarter or hiking in the Picos Mountains.  Absolutely brilliant.  It took 6 years to make the dream a reality but itīs been worth it."


With a real love for travel and tourism, Ken has travelled all over Spain & Portugal many times.  He founded Totally Spain in Vitoria, the charming capital of the Basque Country in 2000 where the company was based for 5 years.  In 2004 he relocated the business close to Santander on the beautiful Cantabrian coast.  Ken firmly believes that the only way a travel company can be a specialist and a true niche tour operator is if they are based in the destination allowing them to live and breathe it every day.

"From the start I wanted Totally Spain to be a true specialist focused on offering a highly personal service appealling to travellers who appreciate the benefits of booking their trip through a secure travel company with an in-depth knowledge of the destination and a network of excellent contacts who can make their trip the best that  it can be. One that goes out of itīs way to create trips that exceed their expectations.  Iīm extremely proud that so many people have trusted Totally Spain with arranging their Spanish holiday.  The variety of trips that we have organised throughout Spain is immense and weīve dealt with some really fascinating and memorable people over the years."

Outside of work and travel, Ken has twin girls whom he adores spending time with. He loves the great outdoors, beautiful gardens and gardening in general. Heīs a very keen cook and all round foodie who likes nothing more than entertaining family and good friends at home.  

Belen Encinas - Director

Belen, a mother of two,  was born in the Basque Country and has travelled extensively throughout Europe, the United States and parts of Asia. 

A graduate of Deusto University Bilbao where she earned a Masters Degree in Psycology, she spent more than 7 years working overseas in Britain and in the United States a time that also allowed her to perfect her knowledge of the English language.  

Belen is especially proud of her past work as assistant to the CEO of Accion International the world’s leading micro-lending organisation that fights poverty in Latin America, the Caribbean and Africa through micro-finance.

Belen, from an early age, travelled the length and breadth of Spain on many occasions.  Coming from a large family who are spread throughout the country, itīs easy to understand why.  Belen loves her native Spain and likes nothing better than to introduce others to its many hidden charms which she is quick to emphasize go way, way beyond sun, sea and sand.

Olaia Elorriaga

Olaia comes from Basauri in the Basque Country and completed her studies in tourism in Cantabria where she now happily resides.   A big fan of the great outdoors, she seizes every opportunity she can to enjoy nature and practice her favourite sports which run the gamut. Olaia is one of our senior reservations agents. She speaks Spanish, Basque and English.  She has travelled extensively in Spain and has a talent for preparing imaginative itineraries and for securing good value for all her clients.

Olaiaīs favourite city in Spain is Barcelona ( she canīt get enough of the great shopping there ) although when it comes to her favourite gastronomy nothing beats the cuisine in northern Spain.



Ana Duran

Ana, who comes from the beautiful Cantabrian capital Santander, joined Totally Spain in 2006 after completing her studies in tourism. In addition to her native tongue she also speaks English and French.

Ana has spent time living and working overseas in Northern Ireland.  She is also curiously enough a Certified Official Tour Guide for the magnificent Cabarceno Nationa Park, one of the most important wildlife parks in Spain.

Ana is one of our Specialist Reservations Agents and while she has travelled widely throughout Spain, for her there is no place compares to her home province of Cantabria.  She is the proud Mum of two lovely children.






Our Expert Local Tour Guides

"I wanted to tell you that we really enjoyed Spain. It was an amazing trip with a little of everything one would hope to see and visit But without a doubt the highlight of the trip were the guides. Every guide was wonderful...I would recommend these guides to anyone, you did a great job in choosing them."

Anthony Arcesi, Cheshire USA, September 2008

Totally Spain works with a tremendous team of licensed tour guides in every region of Spain. Click below to see information about some of our expert local guides who have greatly enhanced  many of our clientīs visits to their respective city.

<span>Federico - Our Madrid Guide</span>

Federico in Madrid

<span>Oriol in Montserrat</span>

Oriol in Barcelona

<span>Inma - In the Mezquita Cordoba</span>

Inma in Cordoba

<span>Jose Antonio - Our Granada City Guide</span>

Jose Antonio in Granada

<span>Gema - Our Seville Tourist Guide</span>

Gema in Seville

Marco in Extremadura



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