Our Company

WINNER Spain´s Leading Tour Operator 2022, 2023, 2024 & 2025 -  World Travel Awards

“Totally Spain exists because in this world, where custom travel is concerned, there is too much of the same.  And that's not what we do.”  Ken Baldwin, CEO, Totally Spain

Totally Spain is a Spain-based, boutique travel company specialising in bespoke private journeys across Spain and Portugal — proudly serving thousands of discerning clients from the United States and Canada as well as travellers from the UK, Ireland, Australia, New Zealand and beyond. 

Founded in 2000 by Ken Baldwin and Belén Encinas, Totally Spain remains a private, family-owned company. As required by Spanish law, we are fully bonded and licensed by the Spanish Government’s Department of Industry, Energy and Tourism. Our official Travel Agency licence number is C.I.C. AV39194, and you can view the Official State Bulletin confirming our licence on the Spanish Government website.

Totally Spain is recognised and registered with the Tourist Boards in all the countries where we promote and welcome clients from — including the USA, Canada, Britain, Ireland, Asia and Australasia.

We are also a proud member of ASTA (the American Society of Travel Advisors).

Totally Spain was nominated for Spain’s Leading Tour Company at the World Travel Awards in 2020 and 2021, before winning this prestigious accolade in 2022, 2023, 2024 & 2025.

Since 2000, we have assisted thousands of satisfied clients in discovering the authentic and captivating cultures of Spain and Portugal.

We invite you to explore what our past clients have said about their experiences with Totally Spain, watch our company video (we promise an update soon — it’s ageing gracefully!), and visit our Spain & Portugal Travel Blog for ideas and inspiration.

WHY TRAVEL WITH TOTALLY SPAIN?

With more than 25 years’ experience designing bespoke journeys across Spain and Portugal, Totally Spain specialises in creating holidays that are seamless, enriching, and thoughtfully paced. We know that travel is an important investment — in time, in comfort, and in meaningful experiences — and we take great care to ensure that every moment of your trip feels effortless.

Our itineraries are crafted around authentic experiences, reliable service, and comfort at every step. We work only with trusted drivers, excellent local guides, and centrally located 4- and 5-star hotels, so you can relax knowing everything is properly arranged. Whether you enjoy gentle walking, food and wine, cultural visits, or special “bucket-list” moments, we tailor each day to suit your interests and preferred pace.

You’ll have a dedicated point of contact before and during your trip, with clear communication, mobile-friendly documents, and support whenever you need it. Nothing is automated or left to chance — a real person oversees every detail.

As a fully licensed and bonded Spanish tour operator — and proud winners of the World Travel Award for Spain’s Leading Tour Operator for four consecutive years — we offer both peace of mind and the insight that only long-standing local experts can provide.

Most of all, we design trips that feel personal: thoughtful routes, well-timed days, and experiences chosen for their quality rather than quantity. The result is a holiday that feels comfortable, enjoyable, and deeply memorable.

Travel with Totally Spain — where experience, care, and local knowledge come together to create a journey you can simply enjoy.

WHO TRAVELS WITH TOTALLY SPAIN:

We most frequently work with travellers from the USA, Canada, the UK & Ireland, and Australia & New Zealand.

USA TRAVELER REVIEWS:  

"You were superb in your responsivness and flexibility.....You really made for a great vacation and lasting memories."  Rick Caro, New York, USA

"We can't say enough good things about working with Totally Spain! Our trip was amazingly well planned." Lynne Posner, MA, USA

CANADIAN Traveler Reviews:

"Outstanding attention to detail, follow-through, and hotel recommendations. We loved our road trip" John Amonson, Calgary, Canada 

2024 World Travel Awards Interview - Ritz Berlin, Germany

2025 World Travel Awards Interview - Forte Village Resort, Sardinia, Italy

ORIGINAL ARTICLES FROM OUR BLOG REGARDING OUR SERVICE

Book your trip with us to Spain & Portugal!

Why Book a Spain and Portugal Trip with Totally Spain?

Questions We Ask Before Preparing a Custom Trip Proposal for Spain & Portugal

How to Plan a Spain Vacation with Insider Help from a Spain tour operator

See also...